Attention, entrepreneur! This is the first thing you should do before entering the market

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Depositohotos.com

Entrepreneurship is always an alternative for those who want to become independent or seek to hit the nail on the head when venturing into a new business. Of course, many of those looking to launch a new business make a key mistake: not registering their trademark. This is essential, since doing this procedure is essential to protect the name in which money, energy and time will be invested.

All in all, registering a trademark should be the first thing to do. This allows a potential customer to recognize the product or service being offered and not be confused with the competition.

In turn, those who use a name the same or even similar to one that is already registered can be sanctioned with high fines. In contrast, those affected by this crime can take legal action. Being well informed could help you make the best decision in time, whether it is to protect a trademark by registering it or change it before continuing to invest in an asset that may already belong to someone else.

These are some basic tips that you have to know regarding this procedure:

There are different types of brands. These can be „figurative“, that is, they are distinguished by images, figures or symbols. In turn, there are the „denominative“, which are constituted through writing, without incorporating design or images.

Likewise, there are mixed ones. These include symbols, pictures, images and letters. And, finally, the sonorous ones, made up of sounds or music. The cost of the procedure amounts to the three Monthly Tax Units (UTM) for fees or rights. Of course, national legislation establishes that the publication in the Official Gazette must also be paid once it is made.

There are a number of restrictions for trademark registration. The most important of these is the impossibility of a name being descriptive of the products or services that are offered.

The trademark registration has a duration of 10 years, it can be renewed while it is still in force or after 30 days of expiration of the term.

A great December business idea! Make and sell Births

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media.

By Marissa Sánchez

Depositphotos.com

Why?

The idea of remembering the birth of Jesus in a stable during the Christmas holidays dates back to the 13th century, its inspiration being Saint Francis of Assisi himself. It was he who, on his trip to Bethlehem, in the year 1220, was amazed by the way in which Christmas was celebrated there. Then, when he returned to Italy, he asked Pope Honorius III for permission to represent the birth of Jesus with a living manger.

The representation spread through Italy first and then throughout the Christian world, and remains intact to this day. So, take advantage of this time to undertake manufacturing the very scene where the birth of Jesus took place.

Considering that Mexico is the second country in the world with the largest Catholic population, almost 111 million according to the April 2017 report of the Vatican Statistical Yearbook, you have a very important potential market.

How?

Christmas births consist of the representation of the place where Jesus was born, by means of a kind of model of the manger in Bethlehem and its surroundings.

The main elements that present the births are the manger, the figures that represent the Holy Family (Jesus, Mary and Joseph), the animals, the shepherds, the three wise men and a star with a stele that is also usually placed on top of the Christmas tree.

Although all the nativity scenes are intended to remember the birth of Jesus and his protagonists, the way to do it and decorate it varies according to each country and each region, since its construction carries a marked cultural influence. Among the types that we can find, the following stand out:

Biblical crib: In it are reproduced all the elements typical of the time when Christ was born in Bethlehem, such as houses, animals and people. In aesthetics, the earth colors stand out in allusion to the desert. Generally, it is decorated with natural plants, however, the moss can be replaced by green paper or synthetic grass.

Typical crib: It is an adaptation of the crib to the culture of each region. Many times, the type of houses and animals are not common in Bethlehem.

Ornamental crib: It has an artistic character, where the imagination and creativity of the person who makes it plays an important role. For this reason, we see nativity scenes made of plasticine, leather, wood, glass, clay, paint, fabric, metal and porcelain.

Dare to develop or distribute all the elements that make up the birth and earn money during this season.

Success example

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This is how Mexican fashion was lived at EXPO 2020 Dubai

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media.

Brenda Jaet was in charge of bringing seven Mexican designers to EXPO 2020 Dubá , as director. Pineda Covalín, Lydia Lavín, Monserrat Messeguer, Benito Santos, Armando Takeda, Jasive Fernández and Carlos Pineda exhibited their most recent works in the Middle East and they did not disappoint. For a week in all the pavilions they spoke only of Mexicans, who impressed both national and international people.

Luis Carrillo

EXPO 2020 Dubai is the first international event of this magnitude to be held in the Middle East, with the aim of promoting trade, exchanging technological advances and sharing the culture of the more than 190 participating countries. It has even been classified among the three most important events in the world, after the Olympic Games and the World Cup. Of course, it was to be expected that the United Arab Emirates, has been preparing for more than 10 years to be able to carry out this universal exhibition, in which Mexico was one of the protagonists.

Image: Luis Carrillo

This event invited us to discover the world: to learn about the most innovative ideas of the moment, for example, the devices that allow the extraction of water from the air or concrete that generates energy from sunlight, even to marvel at the architecture whose axis central is sustainability. But, especially to connect with allies and investors from around the world; to strengthen ties between companies; to participate in discussions and debates with opinion leaders.

During the EXPO tolerance and inclusion week, every day a designer presented his proposals in different pavilions of the Expo, such as Switzerland, Thailand, Israel and the United States , with a positive result: all of them registered sales in Dubai and created important alliances for the Mexican fashion industry.

In the words of the director, Brenda Jaet , this is how that historic week was lived for Mexico:

“On stage, we discovered the vegetation and fauna of Mexico with Pineda Covalín who delighted us with a large Monarch Butterfly (which surprised all attendees). We had charros, ponchos and clothing in the style of northern Mexico presented by Montserrat Messeguer .

Image: Luis Carrillo

Elegant, contemporary and vibrant dresses by Lydia Lavín . Benito Santos showed us a very special collection with pineapples made by hand in Michoacán, a wonderful state.

Image: Luis Carrillo

Armando Takeda presented a collection made with a new type of leather that can change the future because it is made from sustainable nopal. Jasive Fernández presented her first haute couture collection inspired by strong and feminine women who left a legacy through their life stories.

Image: Luis Carrillo

And last but not least, the Carlos Pineda collection inspired by Mexico and its maximalism, whose objective is to produce ‚usable art‘ „.

Image: Luis Carrillo

„Dubai Fashion Mexico achieved a way of weaving lives through fashion“.

These results were thanks to national talent and international allies. To the exhaustive work of Marco Corral, fashion stylist, makeup artists, hair stylists, jewelers and the public relations agency RPUBLICA.

In the final speech of the director Brenda Jaet, she assured that the platform will be seen again, because „we will definitely see each other again in Osaka 2025“.

For more achievements for Mexican fashion!

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Amazon (AMZN) Gains Competitive Edge with Graviton3 Instances

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This story originally appeared on Zacks

Amazon AMZN ramps up the competition in the cloud market with the introduction of Amazon Web Services’ (“AWS”) Graviton3 processor-backed Amazon Elastic Compute Cloud (Amazon EC2) C7g instances.
Cost-efficient C7g instances offer enhanced performance to customers for their compute-intensive workload.
Arm-based AWS Graviton3 processors deliver up to three times better performance for machine learning workloads compared with the company’s last-generation chips — AWS Graviton2 processors.
Graviton3 offers up to two times higher floating-point performance for scientific, machine learning, and media encoding workloads. It further provides up to two times faster performance for cryptographic workloads.
The new processors deliver 25% better performance in comparison with Graviton2 processors.

– Zacks

Competitive Edge Over Arm

Although Amazon, currently carrying a Zacks Rank #5 (Strong Sell), faces stiff competition from its strong peers, namely Microsoft MSFT, Alphabet’s GOOGL Google and Oracle ORCL in the cloud domain, AMZN’s strengthening efforts toward bolstering its in-house Arm-based chip portfolio remain noteworthy.
The launch of AWS Graviton2 processors is a testament to the same.
Notably, Arm architecture has gained momentum with the rise in the demand for cheaper but efficient cloud solutions worldwide in order to lower costs.
Cost-effectiveness hugely depends on the energy consumption by the cloud servers. Notably, the lesser the energy consumption, the lower will be the cost. Arm processors, widely used in smartphones and tablets, are commonly known for their low energy consumption. Consequently, the utilization of the processors makes cloud systems more efficient.
Therefore, the Arm-based Graviton processors, which do not require an x86 instruction set that is expensive for the scale-out workloads, make AWS a more viable option in lowering costs.
AWS offers a wide range of cost-effective and power-efficient compute instances. Apart from Graviton3-powered Amazon EC2 C7g instances, AWS’s Graviton2 instance portfolio offers 12 different instances such as accelerated computing instances, storage optimized, compute optimized and memory optimized.

Efforts by Microsoft, Alphabet & Oracle

Oracle recently introduced its first Arm compute instances called OCI Ampere A1, which leveled up its game with Amazon. Notably, OCI Ampere A1 costs one cent per core hour.
Oracle, which currently carries a Zacks Rank #3 (Hold), intends to accelerate app development and improvise application performance on its cloud infrastructure on the back of OCI Ampere A1.
You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Meanwhile, Microsoft and Google are yet to incorporate Arm-based chips in their cloud platforms.
Reportedly, Microsoft has forayed into designing in-house Arm-based chips for Azure servers and Surface PCs. The Zacks Rank #3 company intends to produce a processor for use in its data centers by leveraging Arm designs.
Alphabet’s Google has hired Intel engineering veteran Uri Frank in an effort to design server chips. This is in sync with the Zacks Rank #1 company’s increasing investment in customizing its chips in order to reduce energy use and increase performance across its cloud business.

Zacks Names „Single Best Pick to Double“

From thousands of stocks, 5 Zacks experts each have chosen their favorite to skyrocket +100% or more in months to come. From those 5, Director of Research Sheraz Mian hand-picks one to have the most explosive upside of all.

You know this company from its past glory days, but few would expect that it’s poised for a monster turnaround. Fresh from a successful repositioning and flush with A-list celeb endorsements, it could rival or surpass other recent Zacks‘ Stocks Set to Double like Boston Beer Company which shot up +143.0% in a little more than 9 months and Nvidia which boomed +175.9% in one year.

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Amazon.com, Inc. (AMZN): Free Stock Analysis Report
 
Microsoft Corporation (MSFT): Free Stock Analysis Report
 
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Zacks Investment Research

Bet on Quality ETFs to Combat Omicron and Fed Worries

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This story originally appeared on Zacks

Wall Street is again going through a tough phase. The Dow Jones Industrial Average and the S&P 500 indices declined 3.7% and 0.8%, respectively, in November. The Russell 2000 index lost 4.3% in the month, marking its worst since March 2020.

– Zacks

The mood on the bourses seemed tensed on the final trading day of the month on the rising concerns over omicron strain and the possibility of the Federal Reserve increasing the pace of their tapering process. The new variant is feared to be carrying the combined features of previous variants and can have high transmissibility and lower vaccine potency.

Investors willing to sail through the current market turbulences from the latest COVID-19-variant-related concerns can consider iShares MSCI USA Quality Factor ETF QUAL, Invesco S&P 500 Quality ETF SPHQ, FlexShares Quality Dividend Index Fund QDF, SPDR MSCI USA StrategicFactors ETF QUS and Barron’s 400 ETF BFOR.

Moderna MRNA CEO Stephane Bancel’s comment to the Financial Times on Nov 29, claiming that he anticipates the existing COVID-19 vaccines to prove comparatively less effective against the new strain, has brought about a new wave of concerns (according to a CNBC article).

The omicron variant has now been reported in the U.K., Israel, Belgium, the Netherlands, Germany, Italy, Australia and Hong Kong. Going on, the World Health Organization (WHO) has labeled the variant as a “variant of concern.” At least 70 countries and territories are believed to have put travel restrictions from several African countries to control the outbreak, per a CNN report.

Federal Reserve Chair Jerome Powell further dented the market sentiments by mentioning that the central bank will be discussing speeding up the tapering process from the $15 billion-a-month schedule decided previously, per a CNBC article. This move might be taken to control the persistently high inflation levels, given that the U.S. economy is strongly recovering from the pandemic-led slump.

Commenting on the current market scenario, Gregory Daco, chief U.S. economist at Oxford Economics, has said that “Markets appear to be having trouble digesting the combo of elevated uncertainty around the impact of the Omicron variant and a hawkish Fed pivot in the context of persistently elevated inflation.” This was stated in a CNBC article.

Quality ETFs Worth a Look

Quality stocks are rich in value characteristics with a healthy balance sheet, high return on capital, low volatility and healthy margins. These stocks also have a track record of stable or rising sales and earnings growth. In comparison to plain vanilla funds, these products help lower volatility and perform rather well during market uncertainty. Further, academic researches proved that high-quality companies constantly provide better risk-adjusted returns than the broader market over the long term.

Against such a backdrop, we highlighted five ETFs targeting this niche strategy. These could enjoy smooth trading and generate market-beating returns in the current market scenario.

iShares MSCI USA Quality Factor ETF

iShares MSCI USA Quality Factor ETF provides exposure to the large- and mid-cap stocks exhibiting positive fundamentals (high return on equity, stable year-over-year earnings growth and low financial leverage) by tracking the MSCI USA Sector Neutral Quality Index (read: 5 Winning ETF Ideas for the Fourth Quarter).

Expense Ratio: 0.15%

AUM: $27.85 billion

Invesco S&P 500 Quality ETF 

Invesco S&P 500 Quality ETF tracks the S&P 500 Quality Index, a benchmark of S&P 500 stocks, that has the highest-quality score based on three fundamental measures, namely, the return on equity, accruals ratio and the financial leverage ratio.

Expense Ratio: 0.15%

AUM: $3.29 billion

FlexShares Quality Dividend Index Fund 

FlexShares Quality Dividend Index Fund seeks investment results that generally correspond to the price and yield performance, before fees and expenses, of the Northern Trust Quality Dividend Index.

Expense Ratio: 0.37%

AUM: $1.77 billion

SPDR MSCI USA StrategicFactors ETF 

SPDR MSCI USA StrategicFactors ETF offers exposure to stocks that combine value, low volatility and quality-factor strategies. This is done by tracking the MSCI USA Factor Mix A-Series Capped Index.

Expense Ratio: 0.15%

AUM: $1.10 billion

Barron’s 400 ETF 

Barron’s 400 ETF seeks investment results that generally correspond, before fees and expenses, to the performance of the Barron’s 400 Index.

Total Operating Expenses: 0.70%

AUM: $159 million

Want key ETF info delivered straight to your inbox?

Zacks’ free Fund Newsletter will brief you on top news and analysis, as well as top-performing ETFs, each week.

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Moderna, Inc. (MRNA): Free Stock Analysis Report
 
iShares MSCI USA Quality Factor ETF (QUAL): ETF Research Reports
 
FlexShares Quality Dividend ETF (QDF): ETF Research Reports
 
Invesco S&P 500 Quality ETF (SPHQ): ETF Research Reports
 
BARRONS400 ETF (BFOR): ETF Research Reports
 
SPDR MSCI USA StrategicFactors ETF (QUS): ETF Research Reports
 
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